Visitors to www.allaboutrajni.com are greeted with a warning that "He is no ordinary man, this is no ordinary website. It runs on Rajini Power" and are advised to switch off their internet connection to enter the website.
Only when the web is disconnected, one is allowed to explore the site. Netizens can trace the story of the legend from the beginning, read inside scoops from his films and get a glimpse of behind-the-scenes action, while browsing through famous Rajini jokes about impossible feats only he can achieve.
"The unbelievable spectacle of running a website without the internet is a tribute to Rajinikant`s larger than life image," claimed Webchutney`s creative director Gurbaksh Singh, who developed the site for Desimartini.com.
With a heady mix of foot-tapping music, vibrant splash of colours, quirky quotes and illustrations, and icons in true Rajni style and lingo, the unique website reflects Rajini`s signature style.
Singh told PTI that the website is based on a complex algorithm running in the back-end that keeps an eye on the propagation of data packets between two terminals.
Magic kicks in soon as the internet speed is down to zero, which is the basic premise on which the site and the concept has been constructed. The humour element on the website is accentuated by the error message in typical Rajini style that appears if a visitor attempts to re-connect the internet. "Aiyyo! That was unexpected. To keep browsing, switch off your internet," reads the message.
"The website has received a phenomenal response and has gone viral with several thousand hits and counting, along with innumerable shares and mentions across the web, especially on popular social networking sites like Facebook and Twitter," Singh said.
"After a few iterations and testing, we cracked the code required to build the world`s first website that runs without the internet - a website that runs offline - which is as awesome and unbelievable as miracles and stunts associated or performed by Rajni himself," he said.