Mumbai: Actor Vinay Pathak, who will be next seen in `Chalo Dilli` with Lara Dutta, says that post `Bheja Fry` his market value in Bollywood shot up manifold.
"After `Bheja Fry` the attitude of people in the industry towards me changed. As the film became a super hit people came with money..hung up a price tag around my neck. My market value increased," Vinay told PTI in an interview.
"My strategy hasn`t changed, my approached towards my work has not changed. I still ensure that my preference goes to the script, the character and the story line," he said.