The pavillion, right on the beach in what is called the Village, has a bright new look, a vast improvement from previous years.
The reason could be that the National Film Development Corporation of India is in charge this time, and on day two of the Cannes Film Festival, things seemed organised and pleasing, a stark contrast to last year.
In 2010, the film industry had set up the India Pavillion and mucked it up to the dismay of visitors and Indian participants.
"We felt that it was a better idea to let the NFDC take charge and be accountable for any lapse, rather than let the seriously divided Indian movie industry organise the pavillion," said DP Reddy, Joint Secretary in the Information and Broadcasting Ministry.
The NFDC plans to promote six Indian film-makers at Cannes, in line with a series of steps being taken to push the country`s cinema in overseas territories.
This will also help strengthen ties between Indian and foreign film industries. These are days of collaboration, and the most unlikely of partnerships are happening today.
The six moviemakers to be promoted at the festival are Dibakar Banerjee, Anurag Kashyap, Anusha Rizvi, Laxmikant Shetgaonkar, Sekhar Kammula, and Haobam Paban Kumar. The NFDC is also planning a gala India Night on May 16 on the beach. Several stars from India are expected to attend the party.