Mumbai: Actor-filmmaker Farhan Akhtar has signed up to endorse menswear brand Code by Lifestyle, which he describes as being trendy and stylish.
"I really like the collection Code has. The apparels are both trendy and stylish. Its great to be representing the brand," Farhan said in a statement.
The "Bhaag Milkha Bhaag" star has been chosen as he "wholly symbolises the Code Man with his effortless style, confidence and versatility", according to Kabir Lumba, managing director, Lifestyle International Pvt. Ltd.
"Farhan's achievements as a multi-talented star coupled with his inspiring persona make him the ultimate style icon. We are happy to have him as our brand ambassador," Lumba added.
A new campaign for the brand captures the myriad facets of Farhan in the latest Spring Summer collection of Code, while highlighting the brand's philosophy 'Live by your Code.'
Code by Lifestyle consists of sophisticated formal wear and vibrant casual ensembles.
The Code formals boasts elegant cuts in a rich palette of blues, pepper greens and coral pinks juxtaposed with neutral khakhis and greys in fabrics such as cottons and linens; and the Code casuals comprises of a sunny range of blazers, shirts, trousers and T-shirts in sporty stripes, romantic pastels and stylish prints. Daffodil yellow, indigo and salmon hues in summery fabrics lend character to this range.
The clothes are priced between Rs.599 and Rs.4,599.