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Sangati Jogwar

Deepika Padukone broke down thrice during NCB interrogation related to her drug chats yesterday In its report the ABP Live further says NCB interrogated her for around five and a half hours. Deeps arrived at the office of NCB in Colaba before 10 am. She left the premises at around 3.30 pm.

Deepika Padukone Accepted Her WhatsApp Chats With Karishma Prakash

The actress accepted her WhatsApp chats with her manager Karishma Prakash employed at the KWAN talent agency. She confessed that the chats NCB accessed earlier belong to her but refused to accept that she ever consumed hash or any other narcotic substance.

During her questioning when the Bajirao Mastani actress broke down and started crying the NCB officials told her not to play the emotional card. Although the NCB let her go after the grilling yesterday, they seized her phone. Similarly, the officials seized the phones of all the suspects including Rakul Preet Singh, Sara Ali Khan, and Shraddha Kapoor under the Indian Evidence Act.

Deepika May Lose Her Big Endorsement Deals Post Revelation of Drug Chats

While the actress may not lose out on good projects just because her name has surfaced in drug chats, she stands to lose big endorsements and advertisement deals. It is because corporate companies do not want someone with a stigma of drugs to promote their products. And that can be a big problem for Deepika Padukone.

A recently conducted telephonic research by the Indian Institute of Human Brands (IIHB) during September 12-13 2020 confirm the same. The research focussed on the reactions of people regarding celebrities whose names surfaced during a drug investigation. The result shows Indians have zero tolerance for drug-tainted celebrities.

Currently, Deepika Padukone endorses 20 big brands that include Vistara Airlines, Britannia, Epigamia Yogurt, MedLife, Axis Bank, Oppo, Kellogg's, L'Oreal, and many more. In the days to come, these brands may possibly replace the actress with some other face.


Also Read: Deepika Padukone Reacts For First Time After Drug Allegations; Hails Ayushmann Khurrana

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