Alia Bhatt and Ayushmann Khurrana are now the brand ambassadors of JSW Paints. The company will release its marketing campaign soon with the slogan 'Har Rang Har Kisi Ka'. The target of the campaign is to encourage Indians to embrace every color. The marketing campaign will most probably start airing during the IPL 2020. This new endorsement in Alia Bhatt's kitty is an indication that the corporate companies still believe that she can influence the mindset of buyers.
It also proves that despite constant slamming for being a star kid, the popularity of Alia Bhatt has not diminished. Importantly, it also proves that the nepotism angle has not affected her star power.
Alia Bhatt Takes Home Rs. 1 Crore For Her Promotional Post on Instagram
The debacle of Sadak 2 on the OTT platform made a little effect on the way the corporate houses, advertising bosses, and social media heads think about Alia. From big film directors to producers the faith of the leading Bollywood celebrities on the Gully Boy actress is still intact. According to reports, Instagram pays Alia Rs.1 crore for her every promotional post. It is almost at par with what most of the leading ladies in the B-town receive.
Actually, she earns even more than what Shah Rukh Khan and Amitabh Bachchan get for their promotional post. Only Priyanka Chopra and Virat Kohli are much ahead of the young actress when it comes to receiving payment for paid posts.
Career-wise the actress is currently busy with the dubbing of Brahmastra. News is that the star cast of the movie may have to face a pay cut as the shooting was paused due to lockdown. Additionally, Karan Johar wants director Ayan Mukerjee to cut down the length of the flick. The boss of Dharma Productions which is producing this movie do not want the length to go beyond two hours. At present, the unedited footage of Brahmastra is of 3 hours plus duration.
After completing her schedule for Brahmastra, Alia Bhatt will most probably start shooting for Sanjay Leela Bhansali's Gangubai Kathiawadi.