This Indian maid earns Rs 2.5L a month by sharing reels on Instagram

In a striking example of how social media is redefining success and influence, an Instagram creator who works as a domestic help has gone viral for sharing candid reels about her daily work life, and is reportedly earning up to Rs 2.5 lakh per month through brand collaborations.

The content creator, popularly referred to online as a ‘maid influencer’, shares short-form videos offering a glimpse into her everyday routine. Her reels typically include ‘day in the life’ snippets, humorous takes on workplace situations, and light-hearted ‘roasting my boss’ videos that have struck a chord with millions of viewers.

High Income Than Software Engineers

The raw, relatable nature of her content has helped her build a loyal and rapidly growing audience. What has surprised many social media users is not just her popularity but her income.

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According to online discussions and creator economy analysts, she earns this amount primarily through subtle brand integrations woven naturally into her reels. Instead of traditional advertisements, products are casually featured during her daily activities, making promotions feel organic and authentic.

Instagram Transforming Lives

A decade ago, brand sponsorships of this scale were typically reserved for Bollywood celebrities or highly trained marketing professionals. Today, platforms like Instagram have transformed the rules of influence, allowing individuals from non-traditional backgrounds to monetise their authenticity and storytelling skills.

The phenomenon has reignited conversations about how social media has democratized talent, giving everyday individuals a platform to be seen, heard, and financially rewarded, proving that influence is no longer limited by profession, class, or formal education.