Snapchat still scores over Instagram in US
According to US-based marketing analytics company Jumpshot, 52 per cent of new US users signed up for Snapchat, compared to 48 per cent for Instagram in August.
“The share represents a decline in Snapchat’s new enrollment dominance in the US,” ReCode quoted Jumpshot as saying.
Snapchat represented 38.5 per cent of new signups globally compared with Instagram’s 61.5 per cent in August.
Facebook acquired Instagram in 2012 and the photo-sharing platform has seen its usership grow to 700 million monthly active users (MAU) globally.
Snapchat during its second quarter earnings this year announced that it had 173 million daily active (DAU) users — up 21 per cent from a year earlier.