New Delhi: Gaming giant Dream11 won the title sponsorship for IPL 2020 for Rs 222 crore. The Twenty20 cricket league is slated to be played in UAE from September 19 to November 10.
According to sources, Dream11, which is already a partner of the BCCI, outbid Tata Sons, Byju's and Unacademy to bag the sponsorship for the biggest sporting event.
"BCCI has awarded the title sponsorship of IPL 2020 to Dream11," sources close to the development confirmed to IANS. While the BCCI received Rs 440 crore per year from Vivo, Dream11 may pay BCCI aproximately Rs 250 crore for the upcoming edition - which will be played in the UAE from September 19 to November 10, sources said.
IPL Chairman Brijesh Patel confirmed the news that Dream11 has won the IPL 2020 title sponsorship for Rs 222 crores.
Recently, the Board of Control for Cricket in India (BCCI) and Vivo Mobile India Pvt Ltd cancelled their partnership for Indian Premier League 2020.
Meanwhile, Aditya Verma, Secretary of Cricket Association of Bihar (CAB), said that the development was against Prime Minister Narendra Modi's 'Atma Nirbhar Bharat' agenda.
"As a well-wisher of Indian sports, I wish and pray that IPL 13 is held successfully in the UAE," Verma told IANS.
"However, with Dream11 becoming the title sponsor of IPL, Prime Minister Narendra Modi's dream of 'Atma Nirbhar Bharat' will be a bit shattered as Dream11 is a Chinese company. It has also come to fore that the company has a huge investment in one of the IPL franchises," he added.
On August 10, the Board of Control for Cricket in India (BCCI) had invited third parties to express their interest in acquiring the title sponsorship rights for the 13th edition of the IPL.
The IPL 2020 title sponsorship was left vacant after the national cricket board had decided to suspend its partnership with Chinese mobile company Vivo as the ‘Boycott China' campaign gathered steam in the wake of the India-China standoff at the Galwan Valley in Ladakh in June in which 20 Indian soldiers had lost their lives.
Dream11 is a fantasy sports platform based in India that allows users to play fantasy cricket, hockey, football, kabaddi, and basketball. In April 2019, Dream11 became the first Indian gaming company to enter the ‘Unicorn Club’.