Twitter launches ‘BeAVoter’ campaign for US mid-term polls
San Francisco: Ahead of the US mid-term polls in November, Twitter has launched #BeAVoter campaign that will be featured in top US trends and in a prompt in users’ timelines on its platform.
Through the campaign, Twitter would connect users to TurboVote — a non-profit organisation that could help them register to vote, sign up for election reminders and apply for absentee ballots.
“The #BeAVoter effort will be featured in Twitter’s top US trends and in a prompt in users’ timelines,” Bridget Coyn, Senior Public Policy Manager at Twitter, said in a blog post on Monday.
People on Twitter in the US will see a prompt in their home timeline with information on how to register to vote.
“#BeAVoter as the top US trend promoted by @TwitterGov will create even more access to voter registration information, including election reminders and an absentee ballot FAQ,” added Coyn.
There is also a new emoji connected to #BeAVoter.
Facebook has also expanded its US election reminders to include local elections last year.
Instagram also launched its voter registration campaign in partnership with TurboVote earlier in September.