Odisha govt spent Rs 83.84 cr on publicity and advertisements: CM Mohan Majhi

The Odisha government has incurred an expenditure of Rs 83,84,81,000 on publicity and advertisement activities from July 2024 to present, Chief Minister Mohan Majhi informed the Assembly. The figures were presented by the Chief Minister in response to a question raised by Congress MLA Rama Chandra Kadam.

Sharing a detailed breakup of the expenditure, CM Majhi stated that newspapers received the highest allocation, reflecting the government’s continued reliance on print media for public outreach. A total of Rs 69.78 crore was spent on newspaper advertisements alone, making it the dominant component of the publicity budget.

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Television emerged as the second-largest medium for awareness campaigns, with the government spending Rs 9,35,63,000 on TV advertisements during the period. Meanwhile, radio publicity cost Rs 2.14 crore, while web-based promotional content accounted for Rs 1.87 crore, indicating the rising significance of digital platforms in government communication strategies.

Among offline outdoor promotion methods, hoarding installations and display campaigns amounted to Rs 39.32 lakh. In addition, community radio initiatives often used for grassroots-level awareness drives involved an expenditure of Rs 12.70 lakh.

The expenditure distribution showcases the government’s focus on a multi-platform communication model — blending traditional media such as newspapers and television with modern digital and community-based formats to reach diverse audiences across the state.