TikTok 'Challenger'! Odisha Youth’s Chingari App Spreads Like Wildfire

Bhubaneswar/Bengaluru: With a quick dash to 100,000 downloads, Indian social app, Chingari is now being touted to be a promising challenger to the popular video-sharing app TikTok.

Chingari, an audio and video sharing platform was developed in 2019 by Biswatma Nayak, who is from Cuttack district of Odisha and Siddharth Gautam, both of whom are currently based in Bengaluru and had launched the app as a part-time venture.

Speaking to odishatv.in, co-developer, Biswatma Nayak said, "I am quite happy that the app is being received well by the users and hope that we will continue to deliver on the user expectations."

Chingari allows a user to download and upload videos, chat with friends, interact with new people, share content, and browse through feed, Chingari App creators said in a statement.

A Chingari user gets the opportunity to go creative with WhatsApp status, videos, audio clips, GIF stickers, and photos.

The app is available in multiple languages including English, Hindi, Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil, and Telugu.

"Prime Minister Narendra Modi has given us the clarion call of 'Vocal for Local' and Chingari has been developed completely in India," Nayak said

As per the app creators, the primary difference between Chingari and TikTok is that the former pays a content creator on the basis of how viral the video becomes. For every video that you upload on the Chingari app, you get points (per view) which can be redeemed for money.

So, unlike TikTok, Chingari is rewarding for creators as they don't just get fame but also money for the content they upload on the app, the statement added.

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