Countless music videos are uploaded everyday on social media but only a few give us goosebumps. One such video is ‘Subharambha’ which was launched on ‘Panaa Sankranti’ (Odia New Year) on YouTube. Based on Pandit Godabarisha Mahapatra’s timeless classic “Utha Kankala,” it is the first music video of ‘Uttisthata Jagrata’ campaign.
“Our motto is to reach out to each and every Odia across the globe and rejuvenate the lost sense of pride in every Odia’s heart and to inspire them for the conservation and expansion of the Odissan culture, literature and heritage!” reads the Facebook page by Uttisthata Jagrata.
With its brilliant narration and top notch editing, the video is setting a new benchmark for Odia videos. Tosh Nanda is the convener of Uttisthata Jagrata campaign and is also the music composer, singer, editor and project designer.
The video has been produced by Panchabati Srujanalaya in association with Jeypore Film Company and directed by Vishal Patnaik - Odisha state award winning director for film ‘Chondalo’. The award-winning film production company, ‘BnR Films’ is the official publicity partner.
Here's the video: