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Odishatv Bureau

Bhubaneswar: Renowned sand artist Sudarsan Pattnaik was appointed as the brand ambassador of Orissa State Cooperative Milk Producers' Federation Limited (OMFED) here on Monday.

Omfed Managing Director Vishal Gagan said Pattnaik would play a significant role in popularising its products through his sand art in various fairs & festivals.

The presence of the renowned sand artist would also help in the upliftment of poor milk producers of the state, he added.

Sarojini Mishra, chairperson of Omfed congratulated Pattnaik and said the milk cooperative was proud to have him as its brand ambassador.

Expressing happiness over his appointment, Pattnaik said it was an opportunity for him to serve the farmers of Odisha. He tweeted,” I am extremely happy to associate myself with @OMFED1 as its Honorary Brand ambassador to promote our unique state product.”

Omfed, an apex cooperative, has been striving hard since the eightees to provide self employment to 3 lakh farmers of Odisha for their sustainable livehood, an Omfed official said.

At present Omfed is selling 5.5 lakh litres milk and milk products in the state through its wide retail network.

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