South Korean ad sexually objectifies garlic, criticised #Watch

Though garlic is a widely used vegetable, it certainly lacks the ability to do something on its own. In fact the veggie is mostly used as a spice or herb to add zing to the main dish.

However, the veggie created a storm around itself when a rural South Korean town made a video ad on garlic which some farmers say is obscene and has even sexually objectified the agricultural product.

Yes, you read it right. The small county in the Asian country has made a saucy advertisement which allegedly objectifies the innocent garlic. The controversy surrounds a 30-second video that had been posted on a YouTube channel for Hongseong County, a small central-west South Korean town of about 100,000 people known for its local “Hongsan” garlic, for about two years.

The video shows a woman touching the thigh of a man named “Hongsan” with a full garlic head mask and saying words like “very thick” and “hard” to apparently describe the quality of the local garlic. As per a report in India.com, it is also a parody of a famous scene from a 2004 hit Korean movie titled “Once Upon a Time in High School.

The spicy ad, which reportedly generated about 190,000 views in the YouTube, had been largely kept underground, but began to take root in the larger public when it was aired on electronic billboards at a Seoul express bus terminal and a downtown street in the central city of Daejeon last month ahead of the garlic’s release.

One farmer who saw the video notified some farmers’ groups, while South Korean media also began reporting about it, leaving a bad taste in people’s mouths.

Here is the video: