Soumya Prakash Pradhan

In the dynamic world of digital media, a short yet powerful segment from a song has the potential to become a viral sensation. These catchy lines, lasting only 15 to 30 seconds, have captured the hearts of internet users and become a trend on platforms like Instagram.

One such recent example is the song "What Jhumka?" from the movie "Rocky Aur Rani Ki Prem Kahani," which has garnered immense popularity.

The delightful lyrics "Haaye Jhumka Oye Jhumka, Haaye Jhumka Jhumka" have become a favourite among users, leading to numerous re-enactments in Instagram reels and other social media platforms.

The movie "Rocky Aur Rani Ki Prem Kahani," featuring the talented actors Ranveer Singh and Alia Bhatt, has been a resounding success, further elevating the song's popularity.

Notably, television actress Shivangi Joshi, renowned for her work in serials like "Yeh Rishta Kya Kehlata Hai" and "Balika Vadhu," also added to the craze with her mesmerising dance performance.

Wearing a captivating faux georgette saree in pink and green shades, Shivangi perfectly complemented the "What Jhumka?" song with her elegant Jhumak earrings and delightful pink lips, creating a breath-taking visual experience.

Shivangi's immense popularity on Instagram, with a massive following of 8.3 million, reflects the extent of her influence and connection with her audience.

In response to her dance, netizens showered her with praise and admiration. One user commented, "Alia se acchi shivangi lag rahi hai" (Shivangi looks better than Alia).

Another user expressed, "Alia ko chhodo shivangi ko lo film mein... blockbuster hogi 😍" (Forget Alia, cast Shivangi in the film; it will be a blockbuster).

The comment section was filled with appreciation, with many users simply stating, "So beautiful u looking 😍."

"Rocky Aur Rani Ki Prem Kahani", released on 28th July 2023, has been well-received by audience, earning a commendable IMDb rating of 6.9 out of 10.
The movie's success has been further bolstered by the infectious charm of the "What Jhumka?" song, which has captured the hearts of music enthusiasts and fans alike.