Customer physically assaults employee over iPhone 15; watch viral video

The iPhone 15 series was globally launched on September 12 and its availability in India commenced on the last Friday.

The iPhone has long been a coveted smartphone worldwide and with each new release, enthusiasts eagerly anticipate the chance to own its latest iteration.

Now that the official sale of the iPhone 15 has begun, numerous retailers are enticing customers with discounts on this cutting-edge device.

However, a disturbing incident recently came to light via a viral video circulating online.

In the video, a customer at a Croma store in India can be seen physically assaulting an employee after being denied the new iPhone 15.

Shockingly, the video captures the altercation rising to the point where two to three individuals mercilessly engage in a fight within the store premises.

The employee's shirt gets torned in the process while offensive language is used by some individuals, referring to each other in derogatory terms in the background.

A customer started beating the Croma store employee in India because they refused to give him the new iPhone 15 💀
The craze is insane, but this is so not done! pic.twitter.com/WOvtMgIxsv

— sid (@immasiddtweets) September 23, 2023

As this video gained traction on various social media platforms, netizens expressed their disappointment.

One user commented with a tearful emoji, implying the need for better behavior. Another user sarcastically remarked, "Guys, calm down, it's just a phone! Come back in a year! 🙃 " emphasising the irrationality of such aggressive behavior over a smartphone.

Yet another user humorously stated, "Apple fanboys scare me," highlighting the intense loyalty some individuals have towards the brand.

Another commenter noted, "Similar incidents have occurred even in Dubai," indicating that such incidents are not isolated to a single location.