BY :
Poonam Singh
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Sumo
In today’s world, influencers have become a significant part of our lives, gaining popularity and fanbases similar to celebrities. Not only are real people influential, but virtual superstars or AI influencers are also emerging, blurring the lines between fiction and reality.
These AI influencers have unique personalities, appearances, and even backstories. Recently, a new AI influencer has emerged, taking Tinsel Town by storm with its corporate humour.
Known as real.sumo, this goat takes potshots at corporate life. For instance, in one post, it humorously stated, "Applying for sick leave because I’m sick of working."
In another post, it quipped, “You’re on a low-calorie diet. I’m on a low-salary diet. We're not the same, bro.”
Recently, cricketer Hardik Pandya and singer Neha Kakkar also followed and shared a post with real.sumo promoting a new UPI app in its unique style.
Celebrity paparazzi Viral Bhayani also posted about real.sumo and its takeover of B-Town.
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Meanwhile, netizens are loving real.sumo’s corporate humour but are also intrigued about whether it is merely a marketing strategy or an AI influencer like Naina Avtr, who is here to stay.
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