Soumya Prakash Pradhan

In 2017, YouTube, the popular video streaming platform owned by Google, introduced a feature called Stories.

This feature allowed users to create temporary posts that would vanish after a certain period.

Google made an official announcement in a blog post, ‘Starting on 6/26/2023 the option to create a new YouTube Story will no longer be available. Stories that are already live on that date will expire 7 days after they were originally shared.'

This update marks a significant change in YouTube's Story feature availability and timeline constraints.

Farewell to YouTube Stories

According to a blog post by YouTube, the decision to end the Stories feature stems from the belief that there are numerous other ways to create content on the platform.

YouTube emphasises its focus on long-form videos, Shorts (a short video format), and live streaming.

By discontinuing Stories, YouTube aims to prioritise these key features.

As of June 26, 2023, the option to create new YouTube Stories will no longer be available, and existing Stories will expire after seven days.

Rise of Community Posts and YouTube Shorts

While bidding farewell to Stories, YouTube encourages content creators to redirect their efforts towards two alternative features: Community posts and YouTube Shorts.

Community posts provide creators with a platform to share updates, initiate conversations, and promote their YouTube content directly to their audience.

YouTube has observed that posts, on average, generate significantly more comments and likes compared to Stories, making them a more effective engagement tool.

YouTube Shorts, on the other hand, offers a short video format designed to capture the attention of viewers.

The Shorts camera incorporates various mobile video tools, such as text and filters, to enhance the content creation experience.

YouTube promises to introduce more engaging features to enhance the Shorts experience further. Notably, Shorts have proven to be a powerful tool for attracting new subscribers to content creators' channels.

Community posts and YouTube Shorts provide creators with ample opportunities to engage with their audience and reach a broader demographic.