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  • WhatsApp channels: Rolling out now with 30-day expiry and admin controls

WhatsApp channels: Rolling out now with 30-day expiry and admin controls

WhatsApp introduces Channels: a one-way broadcast tool for admins to send updates. Private, 30-day storage, potential for end-to-end encryption, and integration with WhatsApp Payments. Rolling out globally soon.

Soumya Prakash Pradhan
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WhatsApp channels: Rolling out now with 30-day expiry and admin controlsPhotoPhoto: IANS

WhatsApp channels: Rolling out now with 30-day expiry and admin controls

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WhatsApp has introduced a new feature known as WhatsApp Channels, as mentioned in an official blog post by the WhatsApp team.

The blog post unveils all the details about this feature and sheds light on how WhatsApp Channels work.

It allows users to get updates from people and organisations on the app. It's designed to be simple, reliable, and private.

Here are the main aspects of WhatsApp Channels, such as how it works, its safety and privacy features, how long messages are stored, encryption, availability, and its connection to WhatsApp Payments.

What are WhatsApp Channels?

WhatsApp Channels are a tool that lets administrators send different types of content, like text, photos, videos, stickers, and polls, to their followers.

It is a convenient way for users to stay up-to-date with news, updates, and events.

Channels have their own tab called "Updates," which is separate from personal chats with family, friends, and communities.

Safety and Privacy Features

WhatsApp values privacy highly, and the introduction of Channels reflects its dedication to creating a secure environment for users.

WhatsApp guarantees the protection of personal information, such as phone numbers and profile photos.

Channel administrators' phone numbers and profile photos will be hidden from followers, and followers' phone numbers will not be visible to administrators or other followers.

Users have full control over the choice to follow a channel, ensuring a private experience that aligns with their individual preferences.

30-day Expiry

WhatsApp Channels adhere to the philosophy of user control by retaining channel history on their servers for up to 30 days, after which it is automatically deleted.

This ensures that information has a limited storage duration.

Administrators also have the ability to restrict screenshots and forwards from their channels, enhancing privacy and providing more control over shared content.

Furthermore, administrators can customise their channel settings, including selecting who can follow the channel and deciding its visibility in the searchable directory.

Channels Support WhatsApp Payments

WhatsApp Channels will integrate with WhatsApp Payments, which presents an intriguing opportunity.

Although specific information is limited, WhatsApp plans to allow channel administrators to monetize their channels using the expanding array of payment services available.

This creates possibilities for admins to develop businesses around their channels and potentially promote selected channels within the directory, thereby enhancing visibility and attracting a wider audience.

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