Instagram threads: The latest Twitter rival you should know

A new social media app called Threads, created by Meta (owned by Mark Zuckerberg), is set to compete with Twitter.

It utilises Instagram's large user base of 2.35 billion people.

Threads offers a separate app where users can create and participate in conversations called threads, similar to Twitter.

It has a familiar interface resembling Instagram's comment section.

Threads benefits greatly from its access to Instagram's extensive and devoted user base, which offers a significant advantage.

With billions of active users, Instagram provides an existing and receptive audience for Threads to seamlessly join.

By utilising this established user network, Threads strives to create an interactive and captivating platform where individuals can connect, exchange, and converse about their interests.

Features and Functionality

Threads presents a range of features that position it as an attractive alternative to Twitter.

Users can follow hashtags, keeping them informed about current conversations and trends.

They can also engage in discussions by replying to posts within threads, promoting meaningful interactions.

During the unveiling of Threads to Meta employees, Chris Cox, Meta's chief product officer, emphasised the company's dedication to establishing a well-managed platform.

Threads prioritises safety, user-friendliness, and reliability to address the concerns of creators and public figures.

Launch of Instagram Threads

There is great anticipation surrounding the upcoming launch of Instagram Threads, scheduled for July 6.

Although the Threads app has created an Instagram account, it remains private and has not made any public posts yet.