Instagram launches new '1 minute music' feature, details here

Meta-owned Instagram has launched a new feature -- 1 Minute Music -- tracks for Reels for Indian users. The ‘1 Minute Music’ will be available for people to use within the Reels audio gallery.

The photo-sharing social media platform has said that the new feature offers a set of music tracks and videos from 200 artistes all over the country which can be used on Reels and Stories.

“Music is a catalyst for trends on Instagram today. In fact, Reels is becoming the platform for people to discover music and artists too," Paras Sharma, Director, Content and Community Partnerships, Facebook India (Meta), said in a statement.

“With ‘1 Minute Music,’ we are now giving people access to an exclusive set of tracks they could use to make their reels more entertaining. We are also hoping this platform serves as a paradigm for established and emerging artists to share their own music, and create their own videos, all on Reels," he added.

Since launch, artists have been using reels to launch their music and share it with others, which inturn is fueling many trends on the platform. To fuel this further, and to inspire others to unleash their talent as well, Instagram is now releasing the ‘1 Minute Music’ property, it added.

(With Agency inputs)