Soumya Prakash Pradhan

The New Year has just begun, and the tech giant Google is enhancing its platform by introducing exciting new features. Recently, Google introduced Bard AI, bringing in many features such as AI image generation.

Furthermore, Google has integrated generative AI features into its Maps app, testing a new AI-powered functionality designed to help users discover various places like restaurants, temples, schools, and offer shopping recommendations.

According to a recent blog post from Google, Maps will utilise large language models (LLM) to analyse information from over 250 million locations and contributions from more than 300 million Local Guides.

This extensive data will be used to provide personalised suggestions based on user preferences.

Google mentioned that Maps will consider information from nearby businesses, including photos, reviews, and ratings, to determine if it matches the users’ search criteria and offer tailored recommendations.

For instance, if you're looking for a place selling vintage-themed merchandise, Google Maps will categorise results into sections like clothing stores, flea markets, and vinyl shops. It will also display photo carousels and summaries of reviews to assist users.

Currently, Google has not disclosed when this new generative AI-backed functionality will be available in specific countries.

Google emphasises that this marks the beginning of integrating generative AI, hinting at the possibility of more AI-powered features in the future.