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Google has made big advancements in artificial intelligence (AI).
The tech giant has combined its DeepMind and Brain teams to form Google DeepMind, which is focused on pushing the limits of AI technology.
It is latest project, called Flamingo, is a visual language model.
Flamingo is being used to enhance the YouTube Shorts platform by generating dynamic video descriptions.
To address the challenge of finding specific content on YouTube Shorts, Google DeepMind introduced Flamingo, a state-of-the-art visual language model.
Flamingo generates descriptions for Shorts by analysing the initial frames of the videos.
These descriptions provide concise and informative information about the content.
The generated descriptions are stored as metadata, which improves the categorisation of videos and enhances the matching of search results with viewer queries.
Our powerful visual language model Flamingo is changing the way 𝘺𝘰𝘶 can watch @YouTube Shorts. 🦩— Google DeepMind (@DeepMind) May 24, 2023
It automatically generates descriptions for hundreds of millions of videos in their metadata, making them more searchable.
Here’s how AI is helping creators and viewers. ⬇️ pic.twitter.com/pAt7MxFNs1
Searching and Global Exposure
Flamingo's descriptive capabilities enhance the discoverability of YouTube Shorts through embedded metadata.
This means that users can quickly search for videos, and creators gain increased exposure without extra work.
With Flamingo, viewers can easily find more relevant videos and explore diverse content from creators around the world.
YouTube Shorts has experienced remarkable growth, surpassing 50 billion daily views and still climbing.
To unlock the platform's full potential, Google DeepMind utilises Flamingo.
Now, every new Shorts upload is automatically accompanied by video descriptions generated by Flamingo.
This enhances the user experience by providing comprehensive and engaging content.
Flamingo's ability to categorise videos effortlessly and deliver accurate search results empowers viewers to find the content they desire.
Additionally, creators benefit from showcasing their talent effectively and gaining broader recognition.