Soumya Prakash Pradhan

Amidst the rivalry of Elon Musk and Mark Zuckerberg, Meta's app called Threads has arrived, aiming to challenge Twitter's dominance.

With an impressive number of sign-ups, Threads has caught the attention of social media enthusiasts.

Here are the unique features of Threads and an overview of its potential impact on the social media landscape, especially Twitter.

Here are the 7 key points highlighting how Threads has influenced Twitter with its innovative offerings:

  1. Instagram-inspired Design: Threads adopts the visual design of Instagram's comment section while incorporating Twitter-like features such as replying and re-sharing posts.
  2. Extended Character Limit: Users can create posts on Threads with up to 500 characters, surpassing Twitter's limit of 280 characters.
  3. Algorithmic Feed: Similar to Instagram, Threads utilises an algorithmic feed that shows content based on users' followed accounts, consumed content, and personalised recommendations. In contrast, Twitter offers both algorithmic and chronological-based feeds.
  4. Seamless Cross-App Functionality: Threads is expected to work across multiple apps in the future, enabling easier operation and appeal to creators and influencers who want to maintain their presence without starting from scratch on each app.
  5. Verification Alignment: Unlike Twitter, Threads aligns verification status with Instagram. If a user is verified on Instagram, they are also verified on Threads.
  6. Potential Advertising Advantage: Analysts suggest that Threads' ties to Instagram could provide it with a built-in user base and advertising apparatus. This potential advantage may attract ad dollars away from Twitter.
  7. Investor Excitement: Investors anticipate Threads' impact and view it as a potential "Twitter-Killer" due to Meta's strategic positioning and the excitement surrounding the app's prospects.

Meanwhile, amidst the remarkable surge of Instagram Threads, a new development has unfolded. It appears that Elon Musk's Twitter, under his leadership, has taken a stern stance, issuing a threat to sue Meta.

The allegation put forth suggests that Meta, in the process of constructing their latest platform, has not only utilised trade secrets belonging to Twitter but also engaged in the recruitment of former Twitter employees, thereby raising concerns of imitating their well-established framework.

This newly emerged "copycat" platform, within a mere span of 24 hours, has already garnered an astonishing user base of over 30 million individuals.

Twitter lawyer Alex Spiro sent a letter to Meta CEO Mark Zuckerberg, accusing the company of engaging in "systematic, willful, and unlawful misappropriation of Twitter's trade secrets and other intellectual property", reports Semafor.

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