Manu Bhaker’s popularity skyrockets after Olympic wins, approached by 40 brands

With two bronze medals already under her belt in the ongoing Paris Olympics 2024, Manu Bhaker’s popularity has skyrocketed. Bhaker has won one medal in the 10m air pistol individual event and another in the mixed team event. She has now become the face of India’s shooting contingent in Paris.

Due to her impressive performance, Bhaker has caught the attention of over 40 brands seeking her endorsement. As per reports, while Bhaker is currently focusing on her performance in the marquee event, her agency has successfully secured several lucrative deals worth millions of rupees.

Moreover, Bhaker’s endorsement fees have significantly increased from INR 20-25 lakh to six to seven times that amount. It has been reported that a deal worth INR 1.5 crore has already been finalized.

“We have got about 40-odd inquiries in just the last 2-3 days. We are focusing right now on the long-term association deals, and we have closed a couple of endorsements. Her brand value, of course, has jumped five to six folds. So anything we were doing before was in the vicinity of Rs 20-25 lakhs, now it has gone to the region of about Rs 1.5 crore for one deal of endorsements. This is a one-year kind of engagement for a brand category with exclusivity,” said the company that manages Bhaker.

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