Otter PR: Reshaping the future of the PR industry

A global health crisis like the Covid19 pandemic has left some impairing effects on the world economy. Global funding declined by 20% on a worldwide scale in 2020 alone.  Following the economic downslide, several prospectus businesses and start-ups faced premature demise during this time, lacking adaptability and flexibility. Others got engaged in a struggle for existence where only effective public exposure through PR marketing could guarantee your survival.

The post-pandemic era has proven to be one of the busiest times ever for PR professionals across the globe. In 2020, the global PR market size was about $50.1 billion. which translates into 6.3% year-on-year growth. Several businesses of various scales sought their assistance to make their brands available to the public. In fact, Press releases are ranked as the most trustworthy channel for media in the USA with a 42% vote. It helped them manage their company’s reputation in their industry through effective press releases and optimal brand profiling. One such PR service which entered the market during this time is Otter PR whose novel and result-driven PR approaches have challenged the traditional PR industry.

Despite being a vital part of any company’s lifecycle, finding the right PR agency has always been challenging to businesses. The same was felt by entrepreneur Scott Bartnick as he underwent a hard time while chasing the goose of the right PR agency for his company. While he wanted to generate positive ROI from the PR campaigns, no PR service could deliver him effective results. Looking at the PR crisis in the marketplace, Scott decided to enter the PR market with his Otter PR.

What makes Otter’s PR support unique is that they do not deliver false promises to their clients. They believe in honest public communication so they analyse the client profile minutely before offering them a helping hand. They only serve those businesses that possess a strong background and showcase exceptional growth potential. With this unique approach, the PR executives, at Otter PR, can produce measurable and high-quality PR outcomes for their clients consistently. Their PR campaigns are designed with a month-to-month approach so that they can focus on the immediate PR outcome and put efforts into turning the campaigns in favour of their clients.

Otter believes that impactful storytelling is the backbone of any PR firm as it empowers the firm to disseminate its client’s story more effectively in front of the public. As a matter of fact, Otter PR specializes in every single aspect of PR marketing including brand management, creating media outreach programs, developing media strategy, social verification, and other marketing services owing to their master storytellers, branding experts, media strategists and experienced marketers. From podcasts to guest posts to interviews to feature articles, Otter is well equipped with all kinds of resources to drive organic and robust media coverage while 9 out of 10 PR leaders struggle with producing powerful content. At the same time, as 88% of PR professionals believe the future of the field lies in digital storytelling, this new-age firm spares no effective channels in terms of content production and dissemination. Otter’s association with some of the top-tier media outlets like Forbes, Newsweek, The New York Times, Yahoo, Sun News Online, LA Weekly, LA Progressive, Haute Living and Influencive guarantees that your story will have a global reach and be heard by everyone.

In the current marketplace, seeing an uptick in engagement requires strong press coverage through impressive publication history. Otter PR offers a similar level of robust relationship with media to businesses at all levels, that too at an affordable price. Their result-driven and measurable media campaigns promise to generate superlative ROI for businesses. With so much to offer, Otter PR is the fitting refuge for the budding startups that want organic and dynamic traffic through instant exposure.    

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