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Spotlight

Like every other industrial sector, technological advancement is also revamping the realm of Public Relations and people’s outlook towards it. Without adopting the new-age innovations, no industry can behold sustainable growth and continuous flow of work including the PR industry. So, as it is turning out, the PR industry is also gradually embracing Artificial Intelligence (AI)-Powered PR Tech to enhance its PR capabilities. 

AI adoption is not only helping PR professionals with smooth workflow but also automating several time-consuming routine tasks. Catering to the PR needs of the clients has also become way more effortless owing to the emergence of automation. 

Savin Communication, India’s first PR-Tech company, launched a PR platform, www.theprtree.com to potentially transform the traditional approaches to public relations in India. As more and more businesses are demanding PR support to expand their operations, modern PR services can easily handle the increased workflow with the help of The PRTree smart PR solutions. This unique PR intelligence tool is designed to use automation with a result-oriented approach and its clever data algorithms assist in providing brands with a solid and robust online presence.

For a long time, collection and analysis of consumer data along with achieving media coverage have been formidable tasks for PR professionals. Riding on the power of automation, The PR Tree seeks to reduce the burden of such huge and time-intensive tasks from the shoulders of PR experts. This PR Tech product streamlines every operation of the industry including hyperlink generation, keyword integration, backlinking and spam scoring. Its data-driven PR approach supports the production of high-quality content that ranks higher through the right media platform which over a time improves market performance of the brand.            

Commenting on the efficacy of the product, Saurav Choudhary remarks, “The PR Tree owes its origin to the urgency of remodeling the traditional PR industry. As a result of increasing digitization, securing strong online visibility has become something essential for every small, medium, and large-scale business. It has become a challenge for PR professionals to deliver optimal PR outcomes using the existing PR techniques. So, The PRTree aims at bringing automation to the processes like media coverage and audience targeting. This way, the brands can expect improved market positioning leading to better business results without any mediator interventions.”

This self-help PR platform’s association with high authority digital publications assists entrepreneurs, businesses, and brands get punished in a few clicks. Using SMART PR techniques, the brand also delivers measurable results in a quick turnaround time. Automation in PR Tech also brings comfort in tracking the public sentiment and analyzing media coverage, increasing the productivity of the PR campaigns.

As a customer-driven PR platform, The PR Tree offers 24x7 professional guidance and consultation. Its novel goal-oriented approach to PR marketing is already benefiting its clients in strengthening their brand images. Deploying automation into the PR services was something inevitable and The PR Tree, as a one-of-its-kind smart PR platform, is showing the road to the future to the entire Indian PR industry.

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