Odisha’s Sambalpuri saree finds special mention in PM Modi’s Mann Ki Baat

Odisha’s Sambalpuri saree, which has already created a unique identity worldwide for its distinct handloom designs, found a special mention in Prime Minister Narendra Modi’s 112th edition of Mann Ki Baat on Sunday.

While addressing his monthly radio broadcast, PM Modi talked about the Sambalpuri saree and said, "We will celebrate the National Handloom Day on August 7. The way handloom products have made their place in the hearts of people is very successful and tremendous." 

According to PM Modi, artisans in different parts of the country are engaged in making handloom popular.

"Be it the Sambalpuri saree of Odisha, Maheswari saree of Madhya Pradesh, Paithani of Maharashtra, or the hand block prints of Vidarbha, the Bhutiko shawls and woollen clothes of Himachal or the Kani shawls of Jammu & Kashmir, the work of handloom artisans is spread across every corner of the country.,” said PM Modi.

Now many private companies are also promoting handloom products and sustainable fashion through Artificial Intelligence (AI).

"Kosha AI, Handloom India, D-Junk, Novatax, Brahmaputra Fables, and many such start-ups are also engaged in making handloom products popular. I am also happy to see that many people are engaged in making such local products of their place popular," said PM Modi.

PM Modi also urged the nation to support the Indian athletes during the Paris Olympics.

“The Olympics gives our players a chance to hoist the Tricolour on the world stage. Give them a chance to do something for the country. Let us encourage our player.” PM Modi urged the countrymen.