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Beer & liquor to cost more as Odisha government raises prices 

PUBLISHED: LAST UPDATE:

Odisha raises liquor prices by Rs 10 per bottle to address revenue losses, starting December 1. Excise Minister Prithiviraj Harichandan highlights the decision's basis in revenue shortfall analysis. Business concerns rise over sales impact.

Beer & liquor to cost more as Odisha government raises prices 

In a recent announcement, the Odisha government on Saturday increased the prices of liquor by Rs 10 per bottle, impacting various brands across the board. The rise in prices comes as a response to concerns regarding revenue losses, with officials stating that the price hike aims to stabilise the state’s excise revenue. 

“The government had taken this decision after gauging revenue shortfall and analysing the report from the Price Fixation Committee,” said Odisha Excise Minister Prithiviraj Harichandan.

From December 1, the business owners were worried about the latest hike. Most of them seem to be feeling that the prices may lead to a decrease in sales as it may attract substitutes or cut consumption of alcoholic products.

According to industry players, the new prices will be unaffordable to retailers and customers alike. Since the festive season is fast approaching, most business people fear that their sales will go down. 

Also Read: IAS Manoj Sahoo new Private Secretary to Odisha CM 

Nevertheless, some traders believe that a slight increase in price will not affect loyal customers' purchase decisions on their favourite brands.

As the liquor market adjusts to the new pricing structure, consumers are advised to be prepared for the changes. 

The government continues to monitor the situation, and further adjustments may be considered depending on the revenue outcomes. 

The increase in liquor prices is expected to contribute to the state’s revenue generation, aiming to offset previous losses while balancing consumer interests, said sources.

Also Read: Another farmer dies by suicide after crop loss; 10th death in 10 days in Odisha

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