Vikash Sharma

In a bid to provide some respite to the consumers, Centre on Monday launched the sale of wheat flour (Atta) under ‘Bharat’ brand from Kartavya Path, New Delhi.

Union Minister for Consumer Affairs, Food and Public Distribution, Textiles and Commerce and Industry, Piyush Goyal flagged off 100 mobile vans for the sale of wheat flour (Atta) under ‘Bharat’ brand. The Atta will be available at an MRP not exceeding Rs 27.50/Kg.

The launch of retail sale of ‘Bharat’ brand Atta will increase supplies in the market at affordable rates, and will help continue moderation of prices of this important food item, a PIB report read.

Bharat’ Atta will be available at all physical and mobile outlets of Kendriya Bhandar, NAFED and NCCF from today and will be expanded to other co-op/retail outlets. Reportedly, 2.5 LMT of wheat at Rs 21.50/kg has been allocated for Semi-Government and cooperative organizations - Kendriya Bhandar, NCCF and NAFED under Open Market Sale Scheme for converting to Atta and offer it for sale to the public under 'Bharat Atta' brand at an MRP not exceeding Rs 27.50/Kg.

It is pertinent to mention here that Bharat Dal (Chana dal) is already being sold by these 3 agencies at Rs 60 per kg for 1 kg pack and Rs 55 per kg for 30 kg pack from their physical and/or retail outlets, along with onions at Rs 25 per kg, the report added.