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Nitesh Kumar Sahoo

The Bhubaneswar Municipal Corporation (BMC) has taken the help of a dialogue from a recent blockbuster to spread awareness among citizens for keeping surroundings clean and green in the Capital city of Odisha.

The Icon Star Allu Arjun starrer Telugu origin movie 'Pushpa: The Rise' is running successfully at theatres breaking several records of Indian cinema. Apart from an engaging story, several punch line dialogues have quite impressed the moviegoers. 

One of such punch lines from the movie is "Main Jhukega Nahi..." which was delivered by the Icon Star. Different social media platforms are streaming with fan-made videos in which people are seen delivering the dialogue in their own style. Even several videos are going viral in which people are seen performing on the iconic dialogues with a fusion of their own blend. 

It is not just the general public who went crazy for the iconic film and several dialogues. It seems, different department officials of the Odisha government have been quite inspired by the movie dialogues. 

The civic body of the State's Capital city adopted the filmy approach to spread awareness to ensure cleanliness in Bhubaneswar. The BMC on Monday Tweeted, "Never Ever Throw Garbage Outside! Always put it in a dustbin & handover it over to the Safaiwalas to keep your surrounding & city clean and green."

The post included a picture showing Allu Arjun aka Pushparaj in his iconic pose from the movie in which he has multiple times delivered the iconic dialogue. The civic body modified it to, "Din Ho Ya Raat, Main Kachra Bahar Phekega Nahi."

Earlier on January 28, the State Transport Authority (STA) also used a similar approach to warn traffic offenders. STA's picture message read, “Pushpa Ho Yah Pushparaj, Bina Helmet Ka Challan Sabka Katega."

Further, the STA post read, " #Pushpa or #PushpaRaj rule is same for all. Always wear a helmet while riding a bike. Else, not only you will pay fine but also you will endanger your life."

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