Seeking a GI (Geographical Indicator) tag for the sweet dish Rasabali of Kendrapara, Rajya Sabha Member from Odisha Subhash Singh on Saturday urged the Union Minister for Commerce and Industry to grant the certification of the distinct identity to the Odisha’s own sweet delicacy in a bid to prevent its duplicacy in the global market.
Singh, in a letter to the Union Minister, stated that Geographical Indicator (GI) tag would ‘provide a distinct identity to this sweet delicacy while also building its reputation in the market’ in national and international level.
He further stated that 'Kendrapra Rasabali', which originated in Baladevjew Temple, has a history of more than 400 years old.
It is deep-fried patties of cheese that are soaked in thickened milk. Most of the people in Kendrapara district depend on the sweets for a living.
“Due to improper marketing strategies and misuse of its name, it has failed to gain widespread recognition,” the MP stated.
Singh further mentioned that Odisha is home to the oldest organised kitchen in the world, the Prasad sewed in Brahmgairi temple is a testament to the State's culinary magnificence even 500 years ago. Still, the famous cuisine does not find a place in the popular Indian food culture, he rued.
Last year in July, residents of Kendrapara had demanded Odisha government to take steps for GI certification for the Rasabali.
The GI tag would help put Kendrapara on global culinary map besides boosting its export to national and international market.
The GI certification establishes specific geographical origin and certifies certain unique qualities of a product.
In 2019, ‘Kandhamal Haladi’ and ‘Odisha Rasagola’ were bestowed the GI tag by Intellectual Property India, an organisation functioning under Union Ministry of Commerce and Industry.
[1:46 pm, 01/08/2021] PradeepPortal: grant the certification of the distinct identity to the Odisha’s own sweet delicacy in a bid to prevent its delicacy in the global market.