Misha Agrawal's death once again highlights negative side of influencers’ life

It was a big shock for active social media users when a social media influencer Misha Agrawal was declared dead by her family. Her family recently confirmed that Misha died by suicide just two days before her 25th birthday. Misha’s sister shared an emotional post on her death six days after her death and shared how Misha Agrawal struggled with mental health.

Misha’s sister penned, “Her phone wallpaper says everything. Her only aim in life." The wallpaper said that Misha dreamt of having one million Instagram followers. She was pretty upset for the last few months and depressed after she started seeing a drop in her followers. Misha Agrawal had 3.5 lakh followers at the time of her death.

According to Misha’s sister, “She built her world around Instagram and her followers. When they started decreasing, she felt worthless.” The social media influencer was a law graduate and her family always tried to remind her that her self-worth is much more than her online presence. Her sister even urged, “Instagram is not real life and followers are not real love. Please try to understand this."

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A post shared by Misha Agrawal (@themishaagrawalshow)

Misha Agrawal’s suicide showcases the mental struggles of influencers

Social media influencers have to face tough competition to stay relevant among their followers. With hundreds and thousands of influencers posting and creating content and products on their official accounts, it becomes stressful to maintain the following and keep on coming up with something new to attract new followers.

One wrong step or promotion can hugely affect the number of followers. And it can also diminish the impact of the influencer which can be a big blow to his online relevance.

A few leading marketing platforms have shared that 80% of content creators suffer from burnout with around 66% saying that it has impacted their mental health and around 49% acknowledging that they do have to rely on alternative income sources to reduce their anxiety and stress levels. Instagram is the primary platform that drives burnout among content creators.

Taapsee Pannu reacts to Misha Agrawal’s death

Taapsee Pannu post

Bollywood actress Taapsee Pannu has reacted to the death of Misha Agrawal in her Instagram post. According to the Dunki actress, “This is something I long feared seeing the obsession of a lot of people around. Fear that a day will come when the numbers here will overpower the love to live. Fear that the desperate need for virtual love will blind you to the real love around you. And this instant gratification and validation of likes and comments will overtake the degrees that make you worth much more. It's heartbreaking to see this.”