Karan Johar is the leading producer and director of Bollywood. The boss of Dharma Productions has delivered some massive hits and has been in the business for more than two decades now. Naturally, he has in-depth knowledge of the tactics and nitty-gritty of doing business in Bollywood. Talking about the same the Bombay Velvet actor confessed that he has occasionally paid money to individuals for saying positive things about his movies.
He accepted the fact that the dynamics of promoting a movie have changed a lot and that at times they send their PR team to praise their movies. This open confession by none other than Karan Johar himself has confirmed once again what such negative strategies are being adopted by even leading filmmakers to make a mark and stay relevant in the current landscape of Bollywood.
During the roundtable discussion of Galatta Plus, Karan Johar candidly said that many times positive reviews are orchestrated with carefully curated tactics. The director also accepted that online discourses have been affecting the fate of a movie for some time now and the wars between the fan clubs have also slowly turned into a major influence in the success of a film.
Intense competition has forced the industry to follow such strategies
Karan Johar said during the discussion that intense competition in the Indian film industry more often forces filmmakers to try unconventional measures like curating artificial positive reviews. He stated, “See, sometimes you’re also struggling to make a mark. Many times you want to put out good videos. As a producer, you will make every last-ditch attempt to make your film be heard. So, while I may critique criticism, I’m also riding on their backs when they praise a film. I can come across as two-faced, but I am very well doing that as a person. I am changing as per films."
Karan Johar accepted that these revelations would lead to a lot of criticism towards him but he confessed that as the producer of a movie he has to take a unique approach depending upon the movie. According to the Rocky Aur Rani Ki Prem Kahani producer-director, “I change with every film. Some films work on their own, so I can take the high ground and stay quiet. Some films are average, so we need to give the impression that they’re doing better than they actually are.”