Odishatv Bureau

Here are the five best brands launched by Bollywood celebs that you can give a try.

82°E by Deepika Padukone: The luxurious self-care brand was launched by the dimple diva of Bollywood in November 2022. The brand products including Patchouli Glow, Ashwagandha bounce  and Bakuchiol Slip claims to be precisely selected, skillfully created and meticulously evaluated to hydrate, protect and nourish the skin. The brand name gets its inspiration from the  longitudinal meridian in India, 82°E (eighty two east), that establishes the nation's standard time.

Eda mamma by Alia Bhatt: In 2020, Gangubai actress launched a sustainable and conscious kids' clothing line Ed-a-Mamma, which expanded its product line to maternity wear in 2022. The comfy-wear brand values the environment, mother and kids. The brand is available in 40 Lifestyle and Shoppers Stop stores. The company is named after Edward, Alia's furry cat, to whom she is like a mother. 

Soezi by Sonakshi Sinha: The cheerful, chic, colourful and upbeat campaign based brand, targets the Gen Z and millennial audience. The press-on nails are available on Amazon as well as on the brand's official online store. "Soezi" is the most obvious term for this product, as it makes life incredibly simple and easy on your time, money, patience, and effort.

Imagine Meats by Genelia and Riteish Deshmukh: Enjoy meat guilt-free. Imagine Meats is a plant-based meat substitute introduced in 2021 by Riteish and Genelia Deshmukh. The company has been successfully expanding its vegan market since then.

Kay Beauty by Katrina: Established in 2019, Kay by Katrina is the first celebrity makeup line in India. The beauty brand is committed to connecting with beauty enthusiasts and precisely addressing the needs of Indian skin. In collaboration with Nykaa, the exclusive yet affordable brand expanded its sales throughout the country.