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Nitesh Kumar Sahoo

Ranbir Kapoor and Alia Bhatt starrer 'Brahmastra: Part One- Shiva' is one of the most talked movies these days. With only a few days left for its release, it seems, the win-win strategy of the makers has paved the way for the movie towards success. 

Brahmastra's first installment, which also stars Amitabh Bachchan, Mouni Roy, Nagarjuna and Shah Rukh Khan among others in pivotal roles, is made at a whopping budget of over Rs 400 crore. 

The makers and Bollywood movie lovers are quite hopeful that the movie will help to restore the lost glory of B Town. However, amid the boycott calls, concerns were raised whether Brahmastra will emerge as a record breaking movie or will it bomb at the box office like Shamshera, Samrat Prithviraj, Laal Singh Chaddha and other Hindi movies.

While south movies have lately been ruling the cine box office, only a few Hindi movies were able to taste success. Moreover, boycott calls for Hindi movies for several reasons have seriously impacted the collections of the films.

Considering all these factors, the makers of Brahmastra stepped up with win-win strategy that probably seems to be working in the best way.

Apart from releasing the dubbed versions in multiple languages, the makers opted to bring on board several celebrated actors. While Big B and Nagarjuna will be seen onscreen, Chiranjeevi with his voice for Telugu narration is supposed to be another masterstoke.

 

Moreover, favourable word-of-mouth publicity by biggies like SS Rajamouli and participation in promotions seems to be working. Along with Jr NTR, several others have been vouching for Brahmastra. 

This win-win strategy of the makers turned out to be successful, which is clearly visible from the advance ticket booking status.

Brahmastra is now all set for a flying start with over 1,00, 000 tickets booked for the first weekend, only at PVR. 

The big development was announced on Monday by Cine Critic Taran Adarsh and backed by the official statement of PVR. Moreover, the figures of advance bookings of tickets are still counting. 

Apart from PVR, there are several other multiplexes as well as single screens where Brahmastra will release. Though the status of ticket bookings couldn't be obtained, it can be assumed that the response for the movie will be similar at all other multiplexes and theatres with single screens. 

It seems, Brahmastra will probably achieve its mission to restore the lost glory of Bollywood. While it is clear that the anticipation of movie lovers for Brahmastra is quite high, the same excitement needs to continue for several more weeks. 

Well, then only the makers can hope for the returns to their investment. Fans expect that  that the wholesome package of entertainment with impressive story plot, stellar performances and impressive VFX can do magic. 

Everything need to sync properly or else the remaining audience would turn away their heads from Brahmastra.

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