Aamir Khan
After a three-year hiatus, Bollywood’s Mr. Perfectionist, Aamir Khan is back on the big screen with Sitaare Zameen Par. Directed by RS Prasanna, the film marks Aamir’s much-anticipated return following the disappointing performance of Laal Singh Chaddha in 2022.
Expectations are naturally sky-high—not just for a cinematic comeback, but for a revival of Aamir’s box office dominance. However, early trends suggest that this return may not be the triumphant one fans were hoping for.
Despite the buzz around his comeback, Sitaare Zameen Par seems to be struggling with advance bookings. By Thursday morning—just a day before release—advance sales for the film barely touched Rs 1 crore.
For context, Laal Singh Chaddha opened at Rs 11.70 crore despite its eventual failure. If trade insiders are to be believed, Aamir’s latest might struggle to cross Rs 5–6 crore on its opening day—half of what his previous film earned.
With a reported budget of Rs 80 crore, Sitaare Zameen Par needs to earn at least Rs 100 crore in India to break even. That will be an uphill task considering the slow start. Recent films like Sunny Deol’s Jaat and Rajkummar Rao’s Bhool Chuk Maaf had stronger openings, yet failed to hit the Rs 100 crore mark.
Aamir, once hailed as Bollywood’s marketing maestro, seems to be faltering in that very department. Film trade analyst Atul Mohan notes, “Aamir is doing interviews, but the message isn’t landing. He was once a marketing genius, but something’s off this time.”
The film’s low pre-release buzz may reflect a misfire in promotion rather than content.
There’s still hope. Aamir’s past successes like Dangal and 3 Idiots were powered by strong word of mouth, often outperforming expectations post-release. If Sitaare Zameen Par strikes an emotional chord, its collections may pick up steam over the weekend.
For Aamir Khan, Sitaare Zameen Par isn’t just a film—it’s a litmus test. After two back-to-back underperformers, this release could determine whether the superstar still holds sway at the box office. As fans await the verdict, one thing is certain, all eyes are on Aamir, hoping he can reclaim the magic that once made him Bollywood’s undisputed game-changer.