IIM Sambalpur introduces certificate programme in vernacular language to empower local weavers

In an innovative approach, IIM Sambalpur has introduced a certification programme for a 12-day weekend called the ‘Small Business Management Training Programme’. The institute along with SIDBI introduced this programme to support the master weavers of western Odisha and promote businesses while preserving culture and heritage. 

The programme focuses on various subjects, including design, digital marketing, GST, financial management, operation and communication skills, conducted under the aegis of the Centre for Responsible Business.

The Institute stated that over 20 master weavers are undergoing the training program aimed at leveraging digital platforms such as Flipkart, Amazon, and ONDC to enhance their market presence.

Director IIM Sambalpur, Professor Mahadeo Jaiswal, said, “...Our skilled master weavers and artisans require fundamental business knowledge in areas such as GST and invoicing and marketing to deliver business training. The faculty teaches subjects such as marketing management, financial management, operations and strategy in Odia language. This pioneering effort makes IIM-S the first management institute in India to offer business education in vernacular language, with a specific focus on supporting local enterprises.”

He further stated, "The upcoming phase of training aims to enhance market creation skills. The curriculum covers the five Ps of marketing (Product, Price, Place, Promotion, and People) and global market trends... Our ultimate goal is to create a 'Bunkar Valley,' similar to Silicon Valley, to elevate India’s weaving industry globally."

National Awardee, Handloom (2015) and World Craft Council Awardee (UNESCO- 2018), Ramkrishna Meher hailed IIM Sambalpur for its efforts as the initiative is expected to bring significant changes to the lives of the weavers and also help preserve the weaving culture and empower the weavers.

National Awardee (1991) and three-time UNESCO awardee, Dr Surendra Meher stated, “Along with Sambalpuri sarees, the culture, traditions, and practices of this region are deeply intertwined. No machine can replace the place of weavers in the art of weaving. IIM Sambalpur is playing an integral role in transforming lives of weaver community and safeguarding the rich heritage of Odisha.”