No ads promoting online betting, I&B Ministry to media

The Ministry of Information and Broadcasting on Monday issued an advisory to print, electronic and digital media to refrain from advertising online betting platforms.

The moves comes in the wake of instances of a number of advertisements of online betting websites appearing in print, electronic, social and online media platforms.

Betting and gambling is illegal in most parts of the country, and concerns have been expressed that advertisements of online betting promote an activity which is otherwise largely prohibited and poses significant financial and socio-economic risk for the consumers, especially youth and children. 

Further, advertisements of online betting are misleading, and do not appear to be in strict conformity with the Consumer Protection Act 2019, Advertising Code under the Cable Television Networks Regulation Act, 1995, and advertisement norms under the Norms of Journalistic Conduct laid down by the Press Council of India under the Press Council Act, 1978, a reference to which has also been made in the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

December 4, 2020, the Ministry of Information & Broadcasting had issued an advisory to Private Satellite TV channels to adhere to the Advertising Standards Council of India (ASCI) guidelines on advertisements of online gaming which contained specific Do’s and Don'ts for print and audio-visual advertisements of online gaming.

Click here for the detailed advisory.