India's iconic Goli Soda enters USA, UK, Europe and Gulf markets

The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industry, Government of India, has announced the global resurgence of India’s traditional Goli Soda, now rebranded as Goli Pop Soda.

The nostalgic beverage, once a staple in Indian households, is making a strong comeback internationally through a strategic reinvention and expansion plan.

The newly branded Goli Pop Soda has already begun establishing its presence in overseas markets. Successful trial shipments have been sent to the USA, UK, Europe, and Gulf countries, signalling a positive reception.

A key milestone in its global journey is the strategic partnership with Fair Exports India, ensuring consistent supply to Lulu Hypermarket, one of the leading retail chains in the Gulf region. Thousands of bottles have been stocked in Lulu outlets, where the product has received an overwhelmingly positive response from consumers.

In the United Kingdom, Goli Pop Soda has rapidly gained traction, becoming a cultural sensation among consumers who appreciate the fusion of traditional Indian flavors with a contemporary touch. This expansion marks a significant achievement in bringing India’s rich beverage heritage to the global stage, reinforcing its appeal among international audiences.

With a promising market response, Goli Pop Soda is poised to become a global favorite, celebrating India’s legacy in the food and beverage sector while embracing modern innovation.

The revival of Goli Soda, which had nearly disappeared due to the dominance of multinational beverage companies, marks a significant milestone in India's efforts to promote and export authentic, homegrown food and beverage products. By blending nostalgia with modern packaging, Goli Pop Soda has successfully reintroduced the essence of this beloved drink to contemporary consumers worldwide.

What sets Goli Pop Soda apart is its innovative packaging, featuring a unique pop opener that recreates the nostalgic fizzy burst Indian consumers fondly remember. This thoughtful rebranding has captivated international markets, positioning the drink as an exciting and trendy product.

Additionally, APEDA facilitated and featured Goli Pop Soda at the International Food & Drink Event (IFE) London 2025, held from 17th-19th March 2025.