Mrunal Manmay Dash

Indian two-wheeler manufacturer, TVS Motor Company, announced its partnership with Gameloft for brands for Asphalt 8: Airborne featuring its flagship motorcycle, TVS Apache RR 310.

It makes TVS Motor the first Indian two-wheeler manufacturer to bring a virtual racing experience of its motorcycle to Gameloft’s Asphalt 8, one of the world’s leading motor racing game. This integration marks TVS Apache’s foray into the world of gaming.

The company said, the partnership is in line with the growing interest for gaming enthusiasts and target audience for TVS Apache, making this integration another medium for the company to engage with racing enthusiasts across the world even when they are off their motorcycles.

Commenting on the partnership, Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, "TVS Motor Company is excited about its partnership with Gameloft for brands, as it brings TVS Apache RR 310 in the popular gaming franchise - Asphalt 8: Airborne. TVS Apache series has been instrumental in flourishing premium motorcycling culture and is a popular brand among motorcycle enthusiasts and the Gen-Z. We are sure that this collaboration with Gameloft will help in increasing the awareness for TVS Apache brand, targeting a new set of audience while engaging online with our customers."

Speaking on the integration, Alexandre Tan, Senior VP Brand Partnerships & Advertising at Gameloft for brands, said, "TVS Motor is a great partner and we are excited that they are joining us for the first time in this new competition. With this new partner, we are thrilled to bring new innovations and exclusivity in the game, creating a deeper connection with the TVS Motor brand and the Asphalt franchise community.”

As part of this association, gamers across the world can now compete against each other on the TVS Apache RR 310 virtually in exciting settings. The Apache RR 310 integration in Asphalt 8: Airborne can be experienced in Career, Player vs Player and Multiplayer modes, informed the company.