Mrunal Manmay Dash

Following the launch of XUV400, Tata Motors on Wednesday reduced the price of its best selling EV, Nexon EV.

Apart from that the Indian car maker has also enhanced the range of Nexon EV MAX to 453km (MIDC). This range enhancement will be offered to current Nexon EV MAX owners through a software upgrade, at dealerships, from February 15, 2023, informed Tata motors.

The Company today launched the Nexon EV MAX XM trim in the portfolio. At a price of Rs 16.49 lakh, this variant will come equipped with Electronic Parking Brake, Automatic Climate control, Electronic Stability Program (ESP ®) with i-VBAC, Projector Headlamps with LED DRLs and LED tail lamps, Push Button Start, Digital TFT Instrument Cluster, ZConnect Connected Car tech with Smartwatch Connectivity and Rear Disc Brakes.

The top-end trim, Nexon EV MAX XZ+ Lux has been re-priced at Rs 18.49 lakh. In addition to the features of the XM, it comes with Leatherette Seats with Ventilation, Wireless Smartphone Charger, Auto Dimming IRVM, Cabin Air Purifier, Electric Sunroof, 17.78 cm Floating Infotainment system by HARMAN with 8 speakers, 16-inch Alloy wheels, Hill Descent Control, Sharkfin Antenna etc.

Nexon EV Prime XM which comes with features like the Projector headlamps and LED DRLs, Push Button Start, Digital TFT Instrument Cluster, Cruise Control, ZConnect Connected Car tech with Smartwatch Connectivity, Harman infotainment system, Automatic climate control, has now been repositioned at Rs14.49 lakh.

Bookings for the entire Nexon EV line-up is open immediately and deliveries of the new variant, Nexon EV MAX XM will commence from April 2023 onwards.

Commenting on the rejig in the Nexon EV portfolio, Mr. Vivek Srivatsa, Head- Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd., said, “Nexon EV has completed its third successful year. It is loved and trusted by over 40,000 customers and it has been driven over 600 million kilometres. On this occasion, we are committed to making sustainable transportation accessible to everyone, and this repositioning is a big step in that direction.”

Meanwhile, Mahindra's newly launched electric SUV, XUV400 has been priced at Rs 15.99 lakh.