Special Edition XUV 400 sold at Rs 1.75 cr, Anand Mahindra hands over key to auction winner

The Special Edition of XUV 400 which was put on auction was sold to Karunakar Kundavaram Reddy from Hyderabad who made the winning bid of Rs 1.75 crore.

Mahindra & Mahindra Chairman, Anand Mahindra handed over the keys to Kundavaram at a special event.

The one-off edition of the Mahindra XUV 400 was recently auctioned to raise money for charity.

On January 20, Mahindra & Mahindra (M&M) had announced that the one-of-its-kind, exclusive edition of All-Electric XUV400, will be auctioned.

As per M&M, the proceeds from the highest bid will be given for a social cause and distributed amongst Mahindra Sustainability Award winners towards clean air, clean energy, green mobility and clean water.

The one-off exclusive edition, designed by Mahindra’s Chief Design Officer Pratap Bose in collaboration with fashion designer, Rimzim Dadu was first showcased at the Mahindra Tech Fashion Tour on November 28, 2022. The winner also got an exclusive pass to witness the inaugural round of all-electric FIA Formula E championship in Hyderabad today (February 11, 2023.)

The winning bidder, Kundavaram has the choice to either donate his/her bid to support the winners of the Mahindra Rise Sustainability Champion Awards announced on November 28, 2022, and/or donate the amount to a not-for-profit of own choice.