Is festive season best time to purchase new car? Here's what car sale trends say

The last four months of the year are filled with festivities, bringing joy and happiness to people. During the festivities and special occasions that are considered auspicious, people wish to purchase new things such as home and car, etc.

When it comes to purchasing cars, timing plays a pivotal role in terms of benefits or discounts. However, before diving into the ideal moments to buy a car, let us see the monthly car sales pattern in India as reported by the Car Blog India.

Car-sales pattern:

January: Clearing Outdated Inventory

February: Auto Expo Impact

March: Year-End Closures and Offers

April-May: New Financial Year Launches

June-July: Mid-Year Launches and Perks

August: Pre-Festive Euphoria

Sept-Oct: Festival Gala and Discounts

November: Anticipating Year-End Offers

December: Closing the Year with Deals

As you can see, from September to December, auto makers provide a slew of discounts and other perks on their cars to lure the customers as they wish to leverage Indian mentality of buying new cars on auspicious occasions.

Apart from the discounts on new cars, there are many other benefits such as exchange bonuses, car loan offers, etc. So, you may actually end up saving a lot of money if you plan your new car purchase during the festive season.

Key reasons to buy a new car during the festive season:

Exclusive discounts: One of the main reasons to plan your new vehicle purchase during the festive season is to avail of the attractive festive discounts on cars. Yes, manufacturers and dealers generally offer discounts on new cars during festivals. Hence, it reduces the overall cost of the vehicle. You can spend savings on essential accessories for your new vehicle.

Free accessories and gifts: Apart from discounts, car dealers may also offer free accessories, gift hampers and conduct lucky draws during the festive season. You may get free accessories such as car covers, wheel covers, seat covers, tool kits, etc., as part of the festive offer on your new car purchase. You may also participate in lucky draws, provided the dealer is organising such events.

Exchange bonus: If you already own a car and plan to exchange it for a brand new vehicle, the festive season is the best time. Generally, dealers offer additional exchange bonuses for your used car, which you may not get during other times. Hence, the chances are high that you may get a good value for your second-hand car during the festive season.

Car loan offers: Festive season not only brings discounts on new cars but it also brings exciting offers on car loans. If you plan to buy your new car on loan, planning the purchase during festivities may be beneficial. During the festive season, financial institutions/banks come up with easy finance options with flexible tenure, reduced down payment, low-interest rate, zero processing fee, etc.

Reduced waiting period: Generally, car manufacturers ramp up production during the festive season to cater to the high demand. Hence, the waiting period on select models may be less when compared to other days. So, you may get your new car earlier if you purchase it during special occasions such as Diwali, Christmas, etc.

New car launches: Another good reason to buy a car during the last four months of the year is the introduction of new car models. Yes, car manufacturers generally launch new vehicles during the festive season. So, you may have more options to choose from and can get the latest models with new features and technology. You can also benefit from the introductory prices for the new models.

Auspicious time: Above all the reasons, the festive season is considered an auspicious time for new purchases such as cars, homes, etc. Hence, it’s the best time to bring home a new car. On top of that, you can also benefit from the factors mentioned above.

Apart from the festive season, each month offers its own unique advantages and appeal. Whether it is about clinching a deal during year-end closures, taking advantage of festival gala discounts, or riding the wave of a new model launch, the key is to align your purchase with your specific goals.

In the end, the optimal time to purchase a car in India is when it perfectly fits your requirements, preferences, and financial plans.