Hero launches Maestro Xoom 110, hopes to dominate scooter market

Perturbed by a losing grip in the scooter market, India's largest motorcycle maker, Hero Motocorp took the wraps off the Maestro Xoom110 scooter on Monday.

Priced at Rs 68,599, Hero, which is already dominated by the likes of Honda, TVS, and Suzuki, aims to capture the scooter market in India with Maestro Xoom 110.

It comes in a choice of three variants – LX, VX, and ZX, with the entry-level variant LX priced at Rs. 68,599 (ex-showroom) and the high-end variant ZX priced at Rs. 76,699 (ex-showroom).

With no new engine, Hero has put more focus on Xoom's styling and features to create an appeal to the youths who are getting increasingly fond of stylish and sporty-looking scooters.

It is available in five colours - Orange, Black, Red, Blue, and White.

As per a Rushlane report, Hero Xoom 110cc has trapezoidal turn signals and trendy rear-view mirrors. However, the turn signals are equipped with standard halogen units and not LED bulbs. At the rear, the scooter has an X-shaped LED tail light, albeit in a different design in comparison to the X-shaped headlamp. The LED headlight also comes with cornering light, a similar feature found in cars.

Tech features will include a fully digital speedometer with Bluetooth support. Xoom 110cc scooter will have Hero Connect platform, which offers a comprehensive range of connected features. Onboard Maestro Edge, Hero Connect platform has features like live tracking, speed alert, geo-fence alert, topple alert, tow away alert, vehicle start alert, driving score, trip analysis and Hero locate.

Hero MotorCorp is the dominant player in the motorcycle segment with bikes like Splendor and HF Deluxe. These two alone commands a collective market share of more than 50% among the top bestselling bikes in the country.

Bookings for the vehicle are open from February 1.