Dubai: Bollywood actress Sunny Leone has been roped in as brand ambassador for Dubai-based mobile brand XTouch.

"It gives me a great pleasure to be working with one of the most exciting consumer electronics brand in the Middle East. The brand represents premium quality and craftsmanship and comes loaded with user experience that makes its products most appealing and aspiring," Sunny said in a statement.

Sunny will be promoting the brand during the forthcoming spring edition of GITEX Shopper at Dubai World Trade Centre. The actress is all set to dazzle the crowds at GITEX Shopper and will unveil special promotional offers for XTOUCH on March 30.

Sunny has been roped in for her "beauty, grace, elegance and confidence", says Jack Lee, president at XTouch.

On the acting front, Sunny is currently busy with her upcoming film "Tera Intezaar", which also stars Arbaaz Khan.