SRK mourns Piyush Pandey’s death, says he ‘revolutionised the Ad Industry in India’

The Indian advertising world lost one of its brightest creative minds as Piyush Pandey, the man who gave Indian ads their soul and identity, passed away on Thursday at the age of 70. Fondly remembered as the “face of modern Indian advertising,” Pandey’s work left an indelible mark on both brands and audiences.

SRK’s Emotional Tribute

Among the many who paid tribute was Shah Rukh Khan, who shared a heartfelt message on X (formerly Twitter). Posting a picture of Pandey, the actor wrote, “Working and being around Piyush Pandey always felt effortless and fun. Was an honour being part of the pure magic he created. He carried his genius so lightly and revolutionised the ad industry in India. Rest in Peace my friend. Will miss you lots.”

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Bollywood Mourns a Legend

Filmmaker Hansal Mehta wrote, “Fevicol ka jod toot gaya. The ad world lost its glue today.”
Veteran actor Amitabh Bachchan, in a moving blog post, called Pandey “a creative genius, amiable friend, and guide.” Actor Piyush Mishra and his sister Ila Arun also shared deeply emotional tributes, mourning the immense loss.

A Creative Visionary

From Fevicol’s Jod Ke Rakhe Hamesha to Cadbury’s Kuch Khaas Hai and Asian Paints’ Har Ghar Kuch Kehta Hai, Piyush Pandey redefined Indian storytelling in advertising. As the Chief Creative Officer Worldwide of Ogilvy & Mather, he blended wit, warmth, and Indian ethos, making everyday products unforgettable. His legacy will continue to inspire generations of creators.