Rakul Preet Singh calls out paid PR in Bollywood, says karma and good work matter more

Actor Rakul Preet Singh has spoken candidly about the growing influence of paid public relations in Bollywood, calling it unnecessary, deeply negative, and often damaging. 

In a recent interview, the actor stressed that while some level of visibility is unavoidable in the film industry, genuine talent and consistent work ultimately speak louder than aggressive publicity tactics.

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‘How Negative Can You Be in Life?’

Addressing the pressure actors face to remain relevant through PR-driven narratives rather than performances, Rakul expressed concern over extreme publicity strategies that involve targeting or bashing fellow actors. Sharing her philosophy, she said that while a basic PR presence is part of the profession, crossing the line into negativity reflects poorly on one’s values.

She added that her belief system is rooted in karma and honesty, maintaining that good work eventually finds recognition. According to Rakul, her mind does not naturally gravitate towards calculated PR moves, as she prefers to let her performances define her journey rather than manufactured hype.

On Paparazzi Pressure and Being ‘Camera-Ready’

Rakul also opened up about the constant scrutiny celebrities face from paparazzi and the unspoken pressure to look flawless every time they step out. Admitting she does not overthink being photographed, the actor shared a light-hearted anecdote involving her mother pointing out that she had been clicked multiple times in the same jeans.

She explained that it is unrealistic to be perfectly styled at all times and believes actors should not burden themselves with unnecessary pressure. For Rakul, authenticity and comfort matter more than maintaining a curated public image.

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What’s Next for Rakul Preet Singh

On the professional front, Rakul was last seen in De De Pyaar De 2 alongside Ajay Devgn. The film received mixed reviews and reportedly collected around ₹105 crore worldwide against a budget of ₹150 crore.

She will next appear in Pati Patni Aur Woh Do, directed by Mudassar Aziz, co-starring Ayushmann Khurrana and Wamiqa Gabbi. Rakul is also part of Indian 3 and Ramayana, where she plays Surpanakha, with the epic slated for a Diwali 2026 release.