Deepika Padukone risked almost every ounce of her credit in the market when she entered JNU to support the students who are allegedly involved in starting violence on the premises. According to speculations it was all a PR stunt for promoting her film “Chhapaak” which backfired. The way the actress was trolled on the social media was quite demoralizing and devastating. But the most affected were the producers as the movie was banned in some regions whereas in many areas audience decided against watching Deepika’s movie in protest of her JNU visit.
Apart from that the same-day release of “Tanhaji” of Ajay Devgn and Kajol also ensured that “Chaapaak” did not get the expected response. But was that all? Hits and flops are a common part of many Bollywood celebs’ life. However, this time around it is the goodwill of Deepika that is at risk as a result of which the brands and endorsements that she represents have also been affected.
Brands Decide To Reduce Visibility Of Deepu’s Ads
The brands that Deepika represents may get affected by this negative movement against the actress which is why many companies have decided to cut down on the visibility of their ads. According to celebrity managers, this incidence might lead to an addition of a new clause in the endorsement deals considering the risks involved when the celebrities decide to take a political stand.
Such an approach can anger the administration and even the die-hard fans may feel desperate to take revenge or dump that celebrity. It is a usual approach of the brands to play safe and stay away from any controversy. So amid the JNU stunt, Deepika stands to lose a lot of new endorsement deals. According to an executive of a media agency, the mid-sized brands have decided to stall their ads carrying Deepika at least for two weeks.
The “Padmavat” actor with a net worth of Rs.103 endorses more than 23 reputed brands including L’Oreal, Vistara Airlines, Axis Bank, Tanishq, and Britannia Good Day.